Arcade fires up on XUMO | OTT | News | Rapid TV News
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In its first OTT TV platform launch, XUMO is to bring gaming-focused animation and original series to premium multiscreen distribution network through the introduction of a channel for Arcade Cloud’s gamer-oriented original programming.

Xumo 1Nov2018The introduction of the ad-supported VOD channel follows the brand’s expansion beyond its own YouTube platform and recent launches on Facebook Watch, Twitch and Roku.

The channel’s line-up includes short-form and half hour content for gamers drawn from a library of programming drawn from YouTube and Facebook. Key series include: all episodes of its Fortnite-inspired original animated series The Squad which has now passed 30 million views on YouTube since its April 2018 premiere; The Countdown, offering details on popular games, new items, glitches and expansions; In 3 Minutes, Arcade Cloud’s animated recap of games, shows and films; Pixville Nightly and Family of Champions, originally produced for Facebook Watch.

“As gaming content continues to dominate the online video market, it is more important than ever for Arcade Cloud’s compelling, original programming to be readily available on multiple platforms around the world,” said Greg Kampanis, SVP and general manager, digital, global networks at Arcade Cloud owner Blue Ant Media. “Smart TV services like XUMO are a critical part of the brand’s growth strategy as we react to changing media consumption habits and new technology launching every year.

“The new Arcade Cloud channel on XUMO is a great addition to the service considering the passionate and ever-growing fan base around gaming content,” added XUMO VP of content and programming Anthony Layser. “We’re excited to partner with Omnia Media [now rebranded as Blue Ant Digital Studios],Blue Ant Digital Studios], develop Omnia’s OTT presence, and give XUMO’s viewers another fun and engaging channel option.”