VideoAmp racks up customers for marketing optimisation platform | Ad Tech | News | Rapid TV News
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More than 30 Fortune-500 brands have adopted VideoAmp’s marketing investment management platform so far, the company has announced.

videoAmp 1Nov2018VideoAmp’s platform attempts to give advertisers a clearer understanding of how their media investments are performing across linear TV, OTT and digital media. The firm said that it has saved customers more than $10bn via optimisation for campaigns, and is in use by two ad agencies, Omnicom Media Group and Mindshare.

In one example, “a major telco sought to understand their cross-screen campaign performance in terms of deduplicated reach and frequency among their target audience,” the firm said.

VideoAmp added  that 23% of the customer’s linear impressions were over target frequency and were therefore wasted (or ostensibly even did brand damage). However, in the positive column, duplicated exposure across linear TV and digital was 22% more effective than linear-only, and 152% more effective than digital-only. About a fifth (22%) of users reached only on digital were under the frequency target, resulting in low impact campaigns.