Red Bee claims first with uncompressed software playout | Infrastructure | News | Rapid TV News
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Asserting leadership in the IP and software transformation of the broadcasting industry, global media services firm Red Bee Media has created what it calls the world’s first software-only uncompressed playout deployment.

Red Bee SWPO 30Oct2018The company notes that that the broadcasting and media industry is steadily moving towards IP and software-centric environments for playout deployment. Yet it regards current solutions as relying mainly on either compressed video feeds or single task hardware that it says is costly to acquire and maintain and that can only provide flexibility with unused capacity available.

To answer Tier 1 broadcasters’ need for flexibility, agility and cost reduction while maintaining premium video quality with low latency, Red Bee Media says that it has constructed a platform that eliminates the need for any special purpose hardware or additional infrastructure that corrects issues in the video feeds.

Research and development for the platform has taken place over a period of two years and the solution will go live with several customers during 2019.

“Going software only and enabling a consumption based commercial model has been a strict ambition for us,” remarked David Travis, chief portfolio officer, video services, Red Bee Media.

“Previous IP centric playout deployments have relied on compressed video streams or bespoke hardware to make it work. This was not an option for either us or our customers. After dedicated R&D efforts we can now offer a solution with uncompressed video streams of the highest quality, combined with the flexible commercial models and agility that only an IP and Software based system can offer, all running on our newly deployed hybrid cloud.”