Synamedia opens for business | Major Businesses | Business
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Global investment firm Permira has completed its acquisition of Cisco’s Service Provider Video Software Solutions (SPVSS) group meaning that its Synamedia division is now open for business.
synamedia 29Oct2018

Synamedia first set out its strategy at IBC 2018 with video technology stalwart chairman Abe Peled saying that the company was entering the market market at a time when the TV landscape is being redrawn. “Building on a 30-year heritage in the pay-TV industry, a market leadership position, and an unrivalled reputation for innovation, we will hit the ground running as a private, independent entity committed to help customers boost engagement and revenues by capitalising on the myriad opportunities that IP distribution and cloud-based services bring,” he said.

With the purchase of the SPVSS group, Synamedia boasts that has a global portfolio of 590 patents, encompassing Infinite Video Platform product, cloud digital video recording, video processing, video security and client software. Synamedia will provide end-to-end video services to customers spanning advisory, delivery, implementation, training, system integration and customer support. Its portfolio of over 200 pay-TV and media customers includes AT&T, Astro, beIN, Bharti Airtel, Charter, China DTH, Comcast, Cox, Disney, Foxtel, Get, Liberty Global, Oi, OSN, Rogers, Sky, Shaw, Tata Sky, Verizon, Viasat and Vodafone.

“While we are in a golden age of TV, our customers face challenges including the rising cost of content, soaring piracy levels, and the impact of large OTT challengers on the market. As an independent entity focused on this sector, we will help our customers optimise their current infrastructure and capitalise on OTT and IP distribution to expand consumer choice and convenience, secure their income and generate new revenue streams,” said Synamedia CEO Yves Padrines.

As it was making its official launch, the company also announced that industry veteran Dave Longaker will act as senior vice president and general manager of the Americas. He will responsible for sales, marketing, partners, and delivery in the Americas, and with leading the company’s growth and expanding customer relationships throughout the region.