Amazon Prime Video partners UAE telco du | VOD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Amazon’s video streaming service Prime Video is to be made available to du customers in the UAE for delivery via the telco’s mobile and IPTV services.

Amazon Prime Video 1 July 2017The distribution agreement was signed by Amazon and du’s parent company Emirates Integrated Telecommunications Company (EITC) this week at the GITEX technology event in Dubai.

“Our relationship with Prime Video enables us to further strengthen our offering, not just for TV viewers, but also for on-the-go customers whose entertainment needs span multiple screens. du is excited for the launch of its offer of Prime Video as part of a value-added consumer strategy which entails global partnerships to meet rising demand for high-quality content,” said Fahad Al Hassawi, deputy CEO, EITC – Telco Services.

Amazon’s Prime Video service launched across the Middle East and North Africa in 2017, but has so far failed to make as much impact as subscription video-on-demand (SVOD) services in the region such as Starz Play, MBC’s Shahid+ and Netflix.

It will now join rival US streaming giant on du, following an agreement between the telco and Netflix announced earlier this month. The telco also offers a range of international and Arabic content on-demand through OSN’s WAVO app.