That’s according to the last SVOD Barometer conducted by Médiamétrie, which found that an estimated 13.6 million people watch series, films, documentaries or cartoons via a subscription-based video service. This increase exists against a backdrop of a growing number of general interest or specialist platforms and offers. Most viewers report using an average of 1.4 SVOD services simultaneously.

The report also found that people are becoming more aware of SVOD: Half of French people can spontaneously name an SVOD service, which is 19 points higher than six months ago.

And, thanks to the overall ergonomics of the platforms, attractive prices, the variety of content and how easy it is to find, SVOD users are both greater in number and more avid: Eight out of ten SVOD users (ie, over 10 million online users) watch streaming programmes every week, compared with only 6% less than once a month.

"To make sure they don't miss their favourite shows, SVOD users no longer hesitate to have different subscriptions,” said Marine Boulanger, director of the Médiamétrie Cinema & Entertainment department.

Also, one in two SVOD users stated that they spent between one and two hours per day watching streaming services, while the biggest fans (28%) used them for between two and three hours. For these people, SVOD now plays a predominant role in their overall consumption of video.

Regarding the various platforms’ user numbers, Netflix is forging way ahead, followed by Amazon Prime Video and Canalplay.