Rede Amazônica turns to Intelsat for HD distribution | Deals | News | Rapid TV News
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Rede Amazônica, an affiliate of Rede Globo in Brazil, will rely on Intelsat to accelerate and expand the reach of its high definition (HD) programming via digital terrestrial television (DTT) broadcast in the Amazon region of the country.

amazonica 18 oct 2018As part of a multi-year agreement, Rede Amazônica will leverage C-band satellite services via Intelsat 14, Intelsat’s newest video neighbourhood in Latin America, located at 315°E. Combined, Intelsat 11, Intelsat 21 and Intelsat 34 distribute top-tier sports, entertainment, news and education programming to over 193 million viewers, delivering 77 of the 100 most-watched channels, including nearly 150 in HD.

Rede Amazônica can thus consolidate the production and distribution of 13 HD channels to one location, allowing it to reduce operational costs and simultaneously expand its regionalized content offerings in the Amazon.

“Through Rede Amazônica, viewers across the Amazon region will have access to high-quality, informative and entertaining television content,” said Phelippe Daou Jr, Rede Amazônica president and CEO. “With Intelsat, we can broaden our reach and provide more affordable and differentiated programming to our viewers. The quality, reliability and reach of Intelsat’s video neighborhoods enable us to achieve significant operational savings while at the same time increasing our viewership and enhancing the service offerings that we deliver to households across the Amazon.”

“Intelsat 14 provides Rede Amazônica with unprecedented quality, reception and reach, enabling them to cost effectively expand their DTT service offerings throughout the northern region of Brazil,” said Rob Cerbone, Intelsat’s vice president and general manager, media at Intelsat. “As digital terrestrial television (DTT) allows for a more efficient use of spectrum, Rede Amazônica can further differentiate the type of informative and entertaining content it provides to existing and new viewers.”