The channel, which offers original series, films, documentaries, sports and primetime programming in 4K HDR, will launch on Hotbird on 1 November. From there it will be able to reach key regional cable and IPTV networks.

Available as a cable TV channel and as a direct-to-consumer streaming service priced at US$10 per month, the 24 hour encrypted channel is encoded with Wide Colour Gamut, at 50 frames per second (50p), HLG HDR and colour space enabling 1.07 billion colours.

“We are very pleased to welcome 4KUniverse on board our UHD platform in the Hotbird neighbourhood. Their exciting range of UHD series, movies and documentaries as well as a burgeoning live sports offering promises to delight and enthral new audiences across Europe, Middle East and North Africa,” said Gerry O’Sullivan, executive VP Global TV and Video, Eutelsat.

4KUniverse’s founder and CEO Matthew Mancinelli added: “4KUniverse will enjoy rapid growth across Europe, Middle East and North Africa thanks to our long-term agreement with Eutelsat’s Hotbird satellite. It’s exciting to be at the forefront of TV technology and together with Hotbird, we’ll be able to fulfil customer demand of wanting the highest quality picture on television: 4K HDR”.