Pluto TV takes Gusto content worldwide | OTT | News | Rapid TV News
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Food channel Gusto Worldwide Media will expand into European territories with Pluto TV.
plutotv 11 oct 2018

The deal will see Gusto's culinary programming available to viewers in the UK, and in other European territories. Recently, Pluto TV acquired 75 hours of original content from Gusto Worldwide Media.In the last year, Gusto Worldwide Media has inked content deals in several territories, including the Philippines, US and China.

Headquartered in Los Angeles, Pluto TV is a leading millennnial-focussed OTT television service basied in the US offfering a dozen channels in partnership with major TV networks, movie studios, publishers and digital media companies in Europe. Earlier in October 2018 it announced its European arrival  by landing in the UK via the NOW TV OTT service and also on Roku streaming devices .

"Gusto Worldwide Media offers unique food and cooking content, that will make your mouth water", said Olivier Jollet, MD Europe at *** Pluto TV ***  . "After the success on Pluto TV in the US, we are sure that our European offering is the perfect environment for Gusto's shows and specials on this side of the pond. Our interest led channels are designed to connect Gusto's content with viewers hungry for exactly that."

In separate news, Pluto TV announced  a partnership with Tru Optik to bolster its direct ad sales efforts to power audience-based campaigns.

Through the partnership Pluto TV says that it will be able to provide advertisers with customised audience combinations to take advantage of OTT platforms. In addition, advertisers will have access to daily CTV/OTT analytics to measure  household reach and frequency via Tru Optik’s Cross Screen Audience Validation solution.