MIPCOM 2018: Endemol Shine partners CCTV for new format | Programming | News | Rapid TV News
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Chinese broadcaster CCTV has joined forces with producer and distributor Endemol Shine Group to co-develop a new global format based on Chinese show The Nation’s Greatest Treasures.
nationsgreatesttrasure 10Oct2018

The Chinese format reached 800 million viewers across linear and online platforms following the debut of the show on Chinese television in December 2017. The studio show, produced by CCTV subsidiary CDIMC, combined documentary and entertainment to tell unique and inspiring stories about top museum artefacts.

Topics of the show were viewed over 1.88 billion times on social media platform Weibo, and participating museums recorded almost 50% growth in number of visitors.

Endemol Shine will now distribute an international version of the CCTV-commissioned show to broadcasters around the world.

“As an operating company of Endemol Shine Group based in China, it’s our pleasure to be the bridge between the Chinese and the global content industry, leveraging on our Group’s creative and distribution network,” says William Tan, MD of Endemol Shine China.

“At Endemol Shine China we are committed to work with our local partners to ensure we create new content that can travel globally. The Nation’s Greatest Treasures was a huge hit here in China and we firmly believe our business is positioned to make it a global success.”

Giving insights into the heritage of selected museum artefacts, the format highlights their ongoing significance in modern times. Each episode features different treasures, each with their own celebrity or specialist advocate. As the series unfolds, viewers are given the chance to vote for The Nation’s Greatest Treasure, which is revealed in a compelling finale.
Lisa Perrin, CEO of Creative Networks at Endemol Shine Group  said: “The Nation’s Greatest Treasures truly uncovers a passion in heritage which is relevant to audiences everywhere. It’s a wonderful format that raises the profile of significant artefacts and ambitiously reignites interest into the heirlooms. The success the show has encountered in China is testament to its ability to deliver audiences not only to linear and online programming but also to the museums themselves. We’re delighted to partner with CDIMC to bring the show to international buyers at MIPCOM.”

Li Xiangdong, general manager of CDIMC said: “We’re incredibly proud of The Nation’s Greatest Treasures and the show’s brand-new storytelling techniques bring the treasures in museums to life. We believe that the international format will not only bring local treasures closer to the audience in different markets, but will also spread Chinese culture around the world”.