Invictus Entertainment, BitMovio offer original content on blockchain marketplace | Infrastructure | News | Rapid TV News
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Owner of Invictus Films, Invictus Europa and Avispa Films, Invictus Entertainment Group, has announced a content distribution partnership agreement with BitMovio to create, promote, and distribute its new development and production properties over blockchain.
bitmovio Desktop 3Oct2018

BitMovio says that it is on a mission to disrupt the video entertainment industry's centralised content distribution and financing model, building a video community which connects ‘forward-thinking’ content creators with ‘passionate’ consumers through engaging stories. Already BitMovio has signed up content partners such as Arrow Storm Entertainment, Black Apple Talent, Elation Media, Fourth Media, and ImAirTV.

It believes that its decentralised and blockchain-enabled video streaming marketplace will enable fundamentally new ways for content creators to monetise their content and engage viewers, while involving audiences in the creative process.

Through its agreement, the Invictus Entertainment Group will offer feature and series formats through BitMovio’s platform. This will create an ongoing, original content ‘studio’ available through BitMovio, utilising blockchain technology and universal market access in the direct creation, funding, production, and exhibition of IEG through the Intellectual Property and literary holdings of its principals, award-winning film and television creators, Alexander Emmert and Cfa Weiss.

“As creators of high quality content in the international marketplace, we have first-hand experience in the slow-moving traditional distribution platform space, and the seemingly inevitable slide towards commercialisation within the newer ones,” commented Invictus Entertainment Group CEO Alexander Emmert. “The mission and vision of BitMovio’s endeavour is refreshing to see in this industry, and we’re looking forward to seeing how our partnership together will grow as we bring dynamic, eclectic content to a global audience through BitMovio’s marketplace.”

Added BitMovio co-founder and CEO Simon Zhu: “The distribution challenges that Invictus Entertainment Group has faced in the video entertainment industry are a prime example of the issues that we’ve set out to solve with blockchain-enabled technology and a more transparent, connected marketplace between creator and consumer. We are pleased to be working with the team to see how we can build a more effective community-run marketplace and change the distribution paradigm for their business.”