Viaplay sets up for Scandinavian launch of Google Home | Infrastructure | News | Rapid TV News
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Aiming to stay ahead in increasingly competitive entertainment markets, Nordic Entertainment (Nent) Group is to make its Viaplay streaming service will be compatible with Google Home and Google Home Mini when they arrive in stores across Scandinavia on 24 October.

nent googlehome 9Oct2018Google Home is the first ever smart speaker to respond to voice instructions in the Danish, Norwegian and Swedish languages. The new deployment will see Viaplay customers able to ask the Google Assistant to play and control films and TV shows from Viaplay by voice in such languages. By linking a Viaplay account to a Google account in the Google Home app, users will be able to control Viaplay on a Chromecast or Android TV using voice commands to launch content and to control playback, such as seek, play and pause.

“Voice search using smart speakers is one of today’s biggest consumer trends, there hasn’t been such a rapid adoption of a new technology since the smartphone,” explained Kaj af Kleen, Nent Group SVP and chief technology and product officer. “Nent Group is all about driving innovation and bringing audiences the very best entertainment experiences, so we’ve been exploring how best to use voice activation for our services and are very pleased to team up with Google for this pan-Scandinavian launch.”

Added Alexander Bastin, Nent Group SVP and head of Viaplay and Viafree: “We want to make Viaplay as accessible and available on as many platforms and screens as possible. This partnership will enable our customers to enjoy their favourite content by using voice commands in their own language for the very first time, which shows the huge potential of combining great content with great technology. We’re looking forward to being at the forefront of the voice revolution, and will continue to explore how smart speakers can further enhance the Viaplay experience.”