Colors Infinity launches on Jio TV | Mobile | News | Rapid TV News
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Viacom18’s English language entertainment channels Colors Infinity and Comedy Central are set to reach more than 250 million mobile users in India, through a deal with Reliance’s Jio TV.

Colors Infinity Flash 9 Oct 2018Colors Infinity, which offers US superhero series such as Arrow, Black Lightening and Legends of Tomorrow, teen-drama Riverdale, along with S.W.A.T, The Good Doctor, and The Big Bang Theory, launched in July 2015.

Offering English language shows within hours of its international debut in its branded black ‘instant premieres’ the channel offers similarly branded blocks of programming, such as Essential Viewing, Live Binge, and Live The Story as well as a VOD option Infinity-On-Demand.

“In a very short span of time, Colors Infinity has come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category,” said Ferzad Palia, head – Youth, Music and English Entertainment, Viacom18.

“Proud to be a truly multi-platform brand, we are now making Colors Infinity and Comedy Central available for simultaneous viewing on Jio TV. A significant growth in the advertiser base and revenue, is testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, Colors Infinity will continue to dominate further on Indian television and digital platforms.”