Discovery names US digital head | Major Businesses | Business
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Discovery has promoted Karen Leever to president of US Digital Products and Marketing.

discovery 5 oct 2018In this role, Leever will continue to oversee the company’s suite of 18 TV everywhere GO apps and manage the design, development, engineering, analytics, operations and monetisation of the company’s growing US digital businesses. Additionally, she will spearhead Discovery’s domestic direct-to-consumer endeavours.

“Over the past three years, Karen has brought us where we are today with GO, building an incredibly successful, mobile-first TV everywhere business that our superfans love and helping to attract new, younger audiences to our brands and programmes,” said David Zaslav, president and CEO at Discovery.

Peter Faricy, CEO, Global Direct to Consumer, added: “It is terrific to join a company with such a great digital team already in place,” added Faricy. “A strong, experienced executive, Karen has been an integral part of Discovery’s pivot to a digitally focused company and is the perfect person to lead the charge as we move forward. I am excited to collaborate with her.”

Leever most recently served as Executive Vice President and General Manager of Digital Media at Discovery. Prior to that, she spent ten years at DIRECTV, where she served most recently as SVP, Digital and Direct Sales, driving the satellite television company’s business. While at DIRECTV, she also drove new subscription acquisition growth, digital product strategy and all cross-platform digital efforts.

“It has been wonderful to collaborate with Discovery’s iconic portfolio of networks to expand their reach and bring their world-class content to superfans on new platforms and devices anytime, anywhere,” said Leever. “I am honoured to work with such an amazing team who has reimagined the way our viewers watch television and so look forward to being a part of the next chapter in Discovery’s story.”