comScore debuts beta version for cross-platform measurement | Ratings/Measurement | News | Rapid TV News
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comScore has released the beta version of comScore Campaign Ratings, its cross-platform video advertising measurement solution.

comscore 28 sept 2018The digital video measurement firm has released the beta solution in partnership with 12 influential companies in the media and advertising space, it said.

The platform provides media buyers and sellers with a trusted, unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms, and includes insights into co-viewing, person-level reach and audience demographics.

“This is an important milestone, a major step within a broader product strategy designed to help buyers and sellers accurately measure audiences no matter where they consume content,” said Dan Hess, chief product officer at comScore. “Solving the cross-platform measurement challenge requires ongoing collaboration with the best and brightest minds in the industry, and we look forward to continuing to work with our beta partners and new entrants as we iterate on the product into 2019.”

comScore said that it plans to open the beta program to additional networks, marketers and agencies in Q4 and expects to launch comScore Campaign Ratings commercially in Q1.

“Cross-platform measurement, specifically when it comes to premium video content and advertising, is our North Star,” said Bryan Wiener, CEO at comScore. “Given our differentiated data assets in linear TV, OTT and digital, we’re well-positioned to help our customers navigate the future of measurement with a deep understanding of unduplicated audiences across platforms.”