The Viral Fever unveils latest series Weekends | Programming | News | Rapid TV News
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The Viral Fever (TVF) channel The Screen Patti (TSP) is set to release a new Indian comedy web series called Weekends, with commercial backing from Brand Factory.

Weekends Main Poster 26 Sept 2018The online show, about a group of young men trying to achieve an elusive work-life balance, is set to stream on TVP Play and YouTube from 28 September.

Directed by Harman Wadala and written by Parikshit, Talha, Jatin & Shivam, Weekends features stars Gurpreet Saini (Pari), Prabal Punjabi (Kevin) and Pranay Manchanda (from Baked & The Aam Aadmi Family).

“Weekends is a show about three men and them being torn between work and their personal lives that often take a beating because of unwanted assignments at ungodly hours. We have a terrific cast on board that has surely delivered a stellar performance,” said Amrit Raj Gupta, channel head at The Screen Patti.

Brand Factory’s chief marketing officer Roch D’Souza, added: “Todays millennial audience is constantly looking for validation on social media for their behaviour be it fashion, lifestyle etc. There is a growing phenomenon of ‘living to share on social media’, and hence reaching out to the youth through the TVF Weekends web series was a great opportunity. We feel it’s a perfect fit as it depicts the day to day life of a corporate employee, the type of audience that shops at our stores. Collaborations with content creators is a major part of Brand Factory’s digital strategy ahead and we plan to create some amazing branded content”.

The first two episodes of the five episode show will be available to watch on 28 September. Following its debut, an episode will be released each Friday on The Viral Fever  and YouTube .