Much to the horror of the country’s health bodies if not content providers, new research commissioned by ukactive has found that the average UK adult spends eight times as long watching on-demand television as they do exercising.
As shown in the study of 2,076 UK adults by ComRes, this would represent an average of twelve hours per week watching on-demand TV such as Netflix, BBC iPlayer and Amazon Prime TV. It has led to the not-for-profit body warning that leisure time risks being dominated by screen time, as additionally UK adults spend around 17 hours in total per week on smartphones and tablets.
“Advances in technology and entertainment have captured our imaginations but as we slip into box-set binges, so many people are losing the balance and enjoyment that physical activity brings to our lives,” commented ukactive CEO Steven Ward.
“Advances in technology and entertainment have captured our imaginations but as we slip into box-set binges, so many people are losing the balance and enjoyment that physical activity brings to our lives,” commented ukactive CEO Steven Ward.
