Samsung debuts latest Frame ‘lifestyle TV’ | 4K/UltraHD | News | Rapid TV News
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Samsung has launched the Frame 2018, which the Korean giant CE has dubbed a “lifestyle TV.”
frame 22 sept 2018
In addition to normal TV functions, the Frame 2018 offers enhanced features, new customisation options and the Samsung Art Store, featuring hundreds of available works of art from artists around the world; this includes collections from the Victoria and Albert Museum and the Tate Gallery.

It also has a 4K UHD screen with HDR10+ technology; and, similar to Samsung’s 2018 QLED TV line , the Frame 2018 comes with new smart capabilities for setting up the new TV and accessing content.

The TV also features the Effortless Log-in function, users can quickly transfer their Wi-Fi and Samsung accountaccount details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-enter their password. Samsung’s proprietary Smart Hub menu meanwhile enables consumers to intuitively navigate across streaming services, consoles and live TV, while the Universal Guide feature curates content based on each user’s unique taste.

As far as the art gallery aspect, consumers can customise the Frame to create their preferred aesthetic in any room. Thanks to an improved UI, owners of The Frame can browse different art pieces based on the colour scheme of the room, or by a medium, like drawings or photography. Then, much like curating a music playlist, owners can create a personalised collection that shuffles through their particular selections as often as they like.