SendtoNews claims top video platform spot in US | Ratings/Measurement | News | Rapid TV News
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Digital video platform for sports SendtoNews (STN) has become the top product of its kind in the US, according to comScore.

sendtonews 20 sept 2018comScore’s rankings has the digital sports platform listed as No 1 in unique viewers and total video views for the first time in STN’s history. With 9,790,000 unique viewers and 178,616,000 video views, STN ranks above outlets like ESPN, CBS Sports, Yahoo and Fox, according to the measurement service.

“The work SendtoNews does to help us reach the local fan is unparalleled,” says Home Team Sports EVP Craig Sloan. “We are ecstatic that their hard work and dedication has allowed them to reach the pinnacle of digital sports video, driven by the insatiable appetite of fans for high-quality content about their beloved teams."

Part of this success is attributable to the widespread integration of STN Smart Match: an AI powered video player that reads a publisher’s article and instantly populates it with the most relevant video in the STN library.

“We are thrilled to be validated as the No 1 property in digital sports video. Our team has steadily built an unmatched three-sided platform for publishers, leagues and advertisers that was hard to do and even harder to replicate,” said STN CEO Matthew Watson. “Many of the other entities on the comScore ranking are content, sales or publishing partners of ours and we share this achievement with them. We help them reach and engage new fans, and that is the mission that fuels our efforts and success.”

STN also ranks first overall in unique viewers and total videos viewed in several key demographics including Hispanic audience, adult females and persons 25-54. Along with this, out of the top 100 digital video providers in all content categories, STN ranks 29th overall in unique viewers and 23rd in total video views.