It may not have any plans to evolve into the next Netflix but that doesn't mean VOD isn’t key to Viacom and in that regard the company has launched its first mobile video streaming app in partnership with an affiliate platform in Central and Eastern Europe.
Effective immediately, Telenor customers in Serbia will have free access to longform content through the Nickelodeon Play VOD mobile app while the same operator will deploy Nickelodeon Play in Montenegro in October. It is expected that the app will launch with more CEE affiliate partners in the coming months.
The Nickelodeon Play app will offer access to both full-length episodes of Nickelodeon animation series and short form content. Content will include SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and Paw Patrol.
“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro,” commented Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”
Added Saša Filipović, chief marketing officer of Telenor Serbia: “Now, that Nickelodeon Play is part of Telenor digital ecosystem, the youngest ones have a chance to enjoy contents suitable for their age. At the same time, parents don’t have to worry because with this application we provide safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich contents we are offering and, consequently the customer experience.”
The Nickelodeon Play app will offer access to both full-length episodes of Nickelodeon animation series and short form content. Content will include SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and Paw Patrol.
“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro,” commented Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”
Added Saša Filipović, chief marketing officer of Telenor Serbia: “Now, that Nickelodeon Play is part of Telenor digital ecosystem, the youngest ones have a chance to enjoy contents suitable for their age. At the same time, parents don’t have to worry because with this application we provide safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich contents we are offering and, consequently the customer experience.”
