The full operating details have been revealed for the win-win that will see the UK’s leading pay-TV service Sky offer SVOD package Netflix through its EPG.
The pay-TV giant first announced that it would offer Netflix in March 2018 and has now revealed that it will begin its offer from November, coming to the Sky Q platform as part it a new subscription pack: Ultimate On Demand. Sky claims that its new package will be the UK’s biggest on-demand TV service, bringing together for the first time not only the full Netflix service but also Sky Box Sets, which boasts 400 of the best UK and US series.
This means that viewers will have access to Sky original productions such as Riviera, Patrick Melrose, Save Me and Tin Star, and US hits like HBO’s Game of Thrones and Showtime’s Billions, alongside Netflix’s original dramas, films, comedies and documentaries, which include The Crown, Stranger Things, The Kissing Booth, Making a Murderer, Narcos, Bulletproof and Queer Eye. More than 2,000 hours of the content across Sky and Netflix will be in Ultra HD. Recommendations for Sky and Netflix shows will share the spotlight on Sky Q’s homepage.
“We want Sky Q to be the number one destination for TV fans,” commented Stephen van Rooyen, chief executive officer, Sky UK and Ireland. “Partnering with Netflix means we will have all the best TV in one great value pack, making it even easier for you to watch all of your favourite shows.
Chris Whiteley, Director Business Development UK/IE, Netflix, added: “Innovation is at the core of Netflix, added. “We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world.”
Ultimate On Demand sky.com/Netflix will be available £10 a month for all new and existing customers alongside their Sky Q subscription. Customers with an existing Netflix subscription that migrate their existing Netflix account to their new UOD account will keep their existing Netflix profiles and recommendations and continue to be able to watch Netflix on all their usual Netflix-supported devices. The Netflix app will be available on the Sky Q platform and Netflix members can sign in to watch using their existing accounts.
Adding his analysis on the announcement, technology, media and telecoms analyst Paolo Pescatore, said: “Europe lags the US when it comes to cord-cutting due to numerous reasons. Among other things the pay-TV penetration is a lot lower in Europe and has been dominated by a handful of players. However, both regions are seeing huge growth in binge watching driven by changing user behaviour towards on-demand programming. Sky wants to position itself as an aggregator of services as underlined by recent tie-ups. As important as bringing services together is to be offer users a seamless and integrated service experience. Therefore, the move further increases Sky’s own value as a one stop shop provider. More importantly it will also get access to Netflix’s catalogue and metadata which will prove more attractive to Disney (as Comcast is already working with Netflix).”
This means that viewers will have access to Sky original productions such as Riviera, Patrick Melrose, Save Me and Tin Star, and US hits like HBO’s Game of Thrones and Showtime’s Billions, alongside Netflix’s original dramas, films, comedies and documentaries, which include The Crown, Stranger Things, The Kissing Booth, Making a Murderer, Narcos, Bulletproof and Queer Eye. More than 2,000 hours of the content across Sky and Netflix will be in Ultra HD. Recommendations for Sky and Netflix shows will share the spotlight on Sky Q’s homepage.
“We want Sky Q to be the number one destination for TV fans,” commented Stephen van Rooyen, chief executive officer, Sky UK and Ireland. “Partnering with Netflix means we will have all the best TV in one great value pack, making it even easier for you to watch all of your favourite shows.
Chris Whiteley, Director Business Development UK/IE, Netflix, added: “Innovation is at the core of Netflix, added. “We are delighted to partner with Sky to offer fans a new and exciting way to access the best of entertainment from around the world.”
Ultimate On Demand sky.com/Netflix will be available £10 a month for all new and existing customers alongside their Sky Q subscription. Customers with an existing Netflix subscription that migrate their existing Netflix account to their new UOD account will keep their existing Netflix profiles and recommendations and continue to be able to watch Netflix on all their usual Netflix-supported devices. The Netflix app will be available on the Sky Q platform and Netflix members can sign in to watch using their existing accounts.
Adding his analysis on the announcement, technology, media and telecoms analyst Paolo Pescatore, said: “Europe lags the US when it comes to cord-cutting due to numerous reasons. Among other things the pay-TV penetration is a lot lower in Europe and has been dominated by a handful of players. However, both regions are seeing huge growth in binge watching driven by changing user behaviour towards on-demand programming. Sky wants to position itself as an aggregator of services as underlined by recent tie-ups. As important as bringing services together is to be offer users a seamless and integrated service experience. Therefore, the move further increases Sky’s own value as a one stop shop provider. More importantly it will also get access to Netflix’s catalogue and metadata which will prove more attractive to Disney (as Comcast is already working with Netflix).”
