Alibaba Cloud’s streaming platform to support on-demand content is based on its hosting and delivery networks and large-scale distributed real-time transcoding technology. The integrated platform provides high definition and uninterrupted services in an accessible way, while offering low latency and high concurrency to broadcasters, said the company.

Apsara for VOD offers a web-based management console, APIs, and software development kits, so customers can manage their own on-demand video end-to-end or integrate with their own apps and services. The AI-powered metadata enrichment allows users to ingest and process their content to review and edit both content and metadata.

“Extending our ApsaraVideo for VOD service to the European market is an important milestone for Alibaba Cloud as we deliver on our strategy to be an enabler for media innovations, helping broadcasters and media enterprises do business anywhere they are,” said Yeming Wang, general manager of Alibaba Cloud EMEA.

“Our market leading end-to-end VOD platform will provide our customers in Europe with even more advanced solutions, helping to improve audience engagement and improve business operation efficiency.”

From October, European customers will be able to access AsparaVideo for VOD through Alibaba Cloud’s European-based availability zones. Users will be able to edit their high-quality 4K videos on Alibaba Cloud , without the need for a physical edit suite. Fingerprint ID can be added to secure assets and prevent copyright infringement.