IBC 2018: Avid inks multi-year agreement for news production with TV 2 Denmark | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Just as its celebrates the milestone of over a million user downloads of its first family of creative tools, media and entertainment technology provider Avid has racked up repeat business with Denmark’s leading broadcast television network.
Avid MediaCentral 7April2018Established in 1988 as a public service broadcaster, TV 2 is the country’s largest and highest-rated television station. Its original productions span news, sports and entertainment. Publicly owned and commercially driven, TV 2 offers several TV channels and digital content serving every segment of the Danish population. TV 2 Denmark will update its newsrooms with next-generation Avid news production tools and solutions with the MediaCentral platform serving as the foundation for news production. It will also help enhance collaboration, increase efficiency and productivity, and provide a future path to the cloud for TV 2.

With the Avid MediaCentral platform, TV 2 will develop new workflows to meet future requirements with a focus on collaboration and a story-centric approach across all aspects of the production cycle. TV 2’s investment in and implementation of Avid MediaCentral|Cloud UX will allow production teams located anywhere to access content and the company will make use of the Avid NEXIS software-defined storage platform.

TV 2 has been an Avid user for more than ten years and we’re looking forward to moving our longstanding relationship forward through this alliance,” explained TV 2 CIO Tom Bjerre. “Together with Avid, we have a mission of building a modern, easy-to-use and flexible production system that publishes across many platforms. We appreciate the flexibility and openness of Avid’s solution to enable third-party applications to seamlessly plug into the platform.”