IBC 2018: MediaKind announces personalised ad/content distribution rights suite | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Celebrating its first outing at a major event in its new corporate form, Mediakind has launched a personalisation suite offering capabilities enabling TV service providers and broadcasters to evolve, adapt and shift to new workflows.

Mediakind BorisFelts 15Sep2018 Mediakind notes that its end-to-end advertising capabilities are there to address an age where TV advertising has met the internet, and the traditional one-to-many broadcast approach is shifting to one-to-one conversations with targeted audiences.

The new suite is aims to unlock new monetisation potential, offering content distribution rights definition and enforcement together with the delivery of consistent, high quality and immersive media experiences through the company’s MediaFirst platform.

Mediakind now believes that it is now giving TV service providers and broadcasters new features that allow ads to be delivered seamlessly to the viewer, while maximising the potential to introduce new offerings such as accurate start over and ad replacement. It includes the newly launched placement and content distribution rights (PRISMA) application, an advertising product that comes pre-integrated with MediaKind’s dynamic ad insertion (DAI), encoding & packaging, storage and delivery capabilities.

“Consumers are constantly seeking the best viewing experiences, while broadcasters are always endeavouring to enhance revenue from their premium TV video inventory,” remarked Boris Felts, head of product and solutions, MediaKind. (pictured) “Our advertising and content distribution rights solutions are addressing this by creating innovative ways for TV service providers and broadcasters to further increase the revenue received from each ad, while at the same time, delivering the most compelling and relevant experience for the viewer. This is in turn enables TV service providers and broadcasters to evolve and adapt their offerings to compete with pure-play OTT providers, as the media industry undergoes its next great shift.”