Germany’s Super RTL kids’ channel, a joint venture of RTL Group and Disney, has selected Ooyala’s Flex Media platform for video content supply-chain workflows for its OTT service.
Ooyala is delivering an end-to-end solution with its local partner, Germany-based LOGIC media solutions GmbH, built using Microsoft Azure Media Services.
“Today’s broadcasters and media companies typically face the question of whether to build or buy a solution to manage and deliver their video content,” said Jonathan Huberman, CEO, Ooyala . “By migrating to the Ooyala Flex Media Platform, Super RTL has the best of both worlds – a solution that’s quickly and efficiently deployed off-the-shelf, but is also highly customisable and that seamlessly integrates with existing technology.”
The project grew out of Ooyala’s collaboration with Microsoft, who had been in talks with Super RTL on migrating its digital video platform to the cloud. Microsoft introduced Ooyala to Super RTL to provide the workflow and content management components. For the implementation and local support, Ooyala subsequently brought in LOGIC.
“The media landscape is evolving faster than ever, introducing new and growing challenges that left our existing technology obsolete,” said Boris Bolz, chief digital and marketing officer, Super RTL. “We needed a solution that could provide greater flexibility and deeper insights across our entire operations, all while future-proofing our services. The Ooyala Flex Media Platform has allowed us to build the best solution for our needs, and being implemented on Microsoft Azure, it can easily be scaled as our service grows and new technology is introduced.”