AXN Spin turns to esports with HUD | Deals | News | Rapid TV News
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After establishing itself in North America and on leading social media platforms, QYOU Media’s esports format Heads Up Daily (HUD) is to make its European debut on Sony Pictures Television pay-TV channel AXN Spin.
QYOU HUD 13Sep2018

HUD Launched in October 2017  and the millennial- and Gen-Z–focused channel comprises a daily show of curated esports content aimed at the rapidly-growing number of its fans around the world. Each episode brings together QYOU’s hosts and a changing line-up of guests — from esports professionals to game developers to streamers on YouTube and Twitch — for tournament recaps, esports top plays, hot topics in the world of gaming, and upcoming event previews.

Since its arrival on GINX, it has been licensed for distribution by World Poker Tour (WPT) Distribution USA and was made available in July 2018 on IGTV, Instagram’s TV platform to further expand the audience.

The premiere of HUD in Eastern Europe further extends the reach of the format. HUD made its debut in January and has quickly become one of its flagship shows, attracting over 500,000 subscribers.

Explaining the rationale for its decision to launch, HUD said that researched showed that there were over 10 million gaming fans residing in Eastern Europe and the esports genre was continuing to grow in popularity. It added that the launch of HUD on AXN would capitalise on this appetite for esports by taking it from its online roots and delivering it to viewers in a format that appeals to both esports fans and mainstream audiences. After an initial debut in Romania, Slovenia, Albania, Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Moldova, Montenegro and Serbia, the channel will premiere on September 10, and then in Poland and Bulgaria in October.

Commenting on the expansion, QYOU Media CEO and co-founder Curt Marvis said: “In recent years esports has enjoyed a boom in popularity, particularly in markets like Asia, North America and Eastern Europe. Yet, despite generating huge engagement online among avid esports fans, it wasn’t having the same impact on mainstream audiences. Adapting digital-first content for TV is deeply embedded in QYOU’s DNA and we took the opportunity to create an esports offering for broadcasters that would appeal to both diehard gaming fans and mainstream viewers. We are excited to continue the growth of HUD by launching it in Europe for the first time with one of the region’s major pay-TV networks.”