Huawei launches Euro streaming as it eyes UHD broadband boost | Infrastructure | News | Rapid TV News
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Ultra HD, interactive gaming, and cloud virtual reality (VR) are driving an ultra broadband industry boom, according to Huawei’s executive director and president of carrier BG, Ryan Ding.
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These service models “are driving broadband networks to evolve and upgrade, placing new requirements on bandwidth, latency and service experience,” he told delegates at the Ultra Broadband Forum in Geneva.

Huawei has worked with global operators and industry partners to explore and build an ecosystem for premium broadband over the past year.

“After a year of exploration and practice, Premium Broadband has become widely accepted by the global ultra-broadband industry,” said Ding. “Ecosystem, network experience, and O&M efficiency are the three key factors for operator success in Premium Broadband.”

To ensure success, operators must build an open platform for video content aggregation to integrate all kinds of content resources, he said. Co-ordinated innovation between industry partners will also accelerate the development of video business models.

Huawei claims to have brought together nearly 200 content providers and helped over 100 operators to provide content services and improve their video experience.

The Chinese IT and networking company said that by introducing AI technology, operators could achieve smart O&M for improved O&M efficiency, energy efficiency, and resource utilisation, as well as lower OPEX.

Finally, a simplified network architecture would enable flexible scale-out and rapid service provisioning, said Ding. According to Moore’s Law, the growing capacities of optical networks, IP networks, and broadband access will drive the continuous evolution and upgrade of network capacity, he said.

Ding’s keynote speech at the forum coincided this week with his company’s launch of a video streaming service in Spain and Italy, offering content through a pre-installed app on Huawei and Honor-branded smartphones and tablets.

Huawei Video is available in three tiers: free, subscription, or transactional. The free content comprises mostly trailers and documentaries, while the €4.99 a month VIP subscription offers content from RTVE, PlayZ, Atresmedia, Flooxer and iab.es among others. The service also offers on-demand films and series to rent for 48 hours, as a one off €2.99 transaction or priced at €1.99 for VIP subscribers.