eSports poised for major uptick | Media Analysis | Business
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The eSports sector has been silently exploding, out of the mainstream eye for years but is now capturing the attention of companies throughout the interactive entertainment and gaming space, according to a new report from The Diffusion Group (TDG).

esports 13 sept 2018 copyThe sector comprises competitive, professional video-gaming tournaments staged before an audience, online or in person and in the earlier part of the decade was about proving the feasibility of various eSports models. However, the latter part has been about growing assets, land grabs and creating a sustainable business estimated to be on track to reach $1.6 billion by 2022.

"As entertainment executives readily admit, it is becoming increasingly difficult to identify and build an audience of loyal, engaged consumers with highly desirable demographics," noted Patrick Perez, author of the TDG 
report. "That's one of the reasons there is so much excitement around eSports."

The firm said that a number of factors make eSports ripe for solid growth during the next decade: the oncoming 5G rollout, faster computers, new business models and revenue streams, new measurement tools, and most importantly, mainstream acceptance, from fans as well as advertisers and sponsors. To get there, the eSports industry is learning to speak the language of established sports business models.

Consequently, "We are seeing huge rights deals completed and, in one case, a platform acquisition worth nearly a billion dollars,” Perez added.