Russia’s Beeline creates TV buzz with Kaltura | Pay-TV | News | Rapid TV News
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The Beeline TV service from PJSC VimpelCom, the Russian operating company of global connectivity and internet services provider VEON, is now using the Kaltura TV Platform to enhance monetisation.

kaltura beeline 13Sep2018

PJSC VimpelCom, operating under the Beeline brand, is replacing its legacy pay-TV service to reach more devices and more customers. Beeline customers are now able to access hundreds of live channels, video-on-demand and catch-up TV through a new set-top box, as well as on connected TVs and mobile handsets, through a single user experience.

Beeline TV offers a highly targeted viewing experience and easy content discovery across multiple content types. Customers can also pause and seamlessly pick up watching from the same point on another device.

The Kaltura TV Platform gives PJSC VimpelCom options for monetisation with multiple payment and pay-per-view options, including in-app purchases and micro-subscriptions.

“This new service is a great example of the fixed-mobile convergence strategy and ongoing digital transformation across VEON, helping deliver even better services to customers,” said George Held, chief digital officer at PJSC VimpelCom. “Kaltura was chosen because of their proven track record .
in helping top operators deliver a transformative TV service. The joint expertise and knowledge of the teams at VEON, PJSC VimpelCom and Kaltura has enabled us to launch an extremely complex product, covering 11 different time zones across Russia very quickly.”

Shay David, Kaltura co-founder, president and GM of Kaltura’s Media and Telecom business unit, added: “PJSC VimpelCom is a digital company with a strong vision and a desire to give its customers the ultimate TV experience. We share their vision, which is why our partnership works so well. We are honoured to be powering the Beeline TV service. We look forward to continuing our collaboration.”