IBM Watson AI powers IRIS.TV recommendations | Ad Tech | News | Rapid TV News
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Furthering the use of artificial intelligence in broadcasting, IBM Watson Media and IRIS.TV have launched Video Recommendations, a content personalisation engine designed to help publishers boost viewer engagement.

Watson 13 sept 2018The reasoning behind the partnership is that by combining viewer data with a deep understanding of specific elements within video, and offering highly relevant video programming recommendations. publishers will be better able to predict and deliver engaging content.

With its AI video recommendations engine, IBM Watson Media surfaces contextually relevant content to viewers; it extracts rich metadata from video content and combines it with consumer viewing patterns designed to provide better suggestions. It then runs audio and visual analysis on a client’s video library to increase and improve metadata. IRIS.TV takes the metadata to predict viewing patterns and create a continuous learning system that can understand which videos have the highest probability of being viewed to completion.

The result say the firms is increasing consumption growth, building audience loyalty and driving advertising revenue. In addition, they ae coinfident that content owners can better match video programming and brand advertisements to specific viewers, creating a highly personalised experience.

“Media companies today are going through an unprecedented period of disruption and consolidation,” commented Richie Hyden, COO and co-founder of IRIS.TV . “TV subscribers are declining, consumers are moving their viewing to digital outlets, and both technology and social-media companies are capturing the lion’s share of traditional advertising dollars through new channels. To cut through the noise, content providers must be able to engage audiences with exceptional content. Our new combined offering with IBM Watson Media extracts value from video to enhance suggestions and drive the bottom line for our clients.”

“Consumers are constantly inundated with news, challenging publishers to promote targeted content that will keep viewers engaged with their media properties,” added David Mowrey, head of Product and Business Development for Watson Media. “Our Video Recommendations offering is a vital asset for publishers, that can help them deliver personalised suggestions to viewers, driving engagement and maximising advertising revenue.”