iflix to quadruple original productions slate | VOD | News | Rapid TV News
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Video-on-demand (VOD) platform iflix is ramping up its home-grown content production for 2019, following what it calls the “exceptional performance” of its existing originals.
iflix KL Gangster underworld 17 August 2018

The Kuala Lumpur-based company, which serves Asia, Africa and the Middle East, plans to quadruple its originals slate by the end of 2019. It plans to add at least 12 original TV series and 30 films, as well as new shows centred around music and sports, including Malaysian football.
This year new iflix-branded content has included pan-Asian alternative culture docu-series, Coconuts TV, a range of original comedy specials, and straight-from-cinema movies, Susah Sinyal and KL Special Force.

The company has also begun collaborating with multi-platform entertainment company Wattpad to develop new over-the-top (OTT) and free-to-air movies from local stories in Indonesia, and is working with local celebrities and YouTube creators to produce short-form originals, branded iflix Snacks.

“Pushing boundaries both through the creative process and challenging the status quo in local programming, is at the heart of our originals strategy. The 2019 slate will tackle new challenges, including scaling success in markets where the talent pool is still shallow. We will continue to explore new genres, capitalise on unpredictability and take calculated risks. This game is part witchcraft, part chemistry,” said Mark Francis, global director of original programming, iflix.

“We see combining outstanding local formats, top local talent, and leveraging local knowledge and creativity as the key to creating truly unique content in each market”.

Original action crime series, KL Gangster: Underworld, based on a local film franchise, saw a completion rate of 70% during the first week of its release and achieved a 24% audience share on iflix Malaysia, the company added. While another film-based iflix original, Magic Hour: The Series, out performed US series The Flash and Korean drama Goblin in its local market Indonesia, when released at the end of 2017, according to the streaming company.