PeerLogix, 180byTwo deepen ad platform integration | Ad Tech | News | Rapid TV News
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PeerLogix and 180byTwo are expanding their advertising platform relationship announced earlier this year, created a direct integration between their technologies.

peerlogix 18June2018In addition to continuing other connections through LiveRamp's Data innovators programme, the two companies now allow 180byTwo to incorporate Peerlogix's OTT data thoroughly into its own B2B and B2C audience segment offerings.

In the first half of the year, the two saw an increase in the adoption of OTT data usage by advertisers and agencies, the companies said. The direct integration will provide 180byTwo B2B and B2C partners with access to PeerLogix's library of historic and real-time OTT/streaming viewership data, enabling their clients to identify and target unmatched combinations of behaviours, preferences and actions in real-time.

"With their deep connection into the content consumption data space, our partnership with PeerLogix helps us deliver on our vision of providing a universal 360-degree audience targeting offering," said 180byTwo CRO Ben Goldman. "When combined with our own wealth of deterministic business and consumer data -- from both online, offline and mobile sources -- including PeerLogix's OTT data directly into our own proprietary methodology reflects our belief in providing marketers with an unparalleled approach to accurate targeting of the right person from every conceivable angle."

CEO, Ray Colwell, added: "We are thrilled to take our partnership with 180byTwo to this new level of direct integration. We have always understood that the real power of OTT viewership data is its ability to be combined with myriad alternate data points to create synergies that elevate audience targeting to new levels.

With its wide array of data pools -- from offline records and census data, to mobile-based location and app usage insights -- 180byTwo is already pushing the envelope with regards to what is possible. In opening up their access to our vast library of highly actionable historic and real-time content consumption data, we are excited to see the new offerings they create, and we look forward to helping their clients reimagine what is possible."