Todo por el Juego nets top viewership for DIRECTV LatAm | Ratings/Measurement | News | Rapid TV News
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The July ratings for first-season broadcast of Todo por el Juego, DIRECTV Latin America’s original series, have revealed it to be the top ranked series for the month.

Todo por el Juego 12 sept 2018The series, which has linear distribution on OnDIRECTV, DIRECTV Latin America’s proprietary channel, is a fictionalised account of the world of football, featuring intrigue and organised crime. Developed and produced by MEDIAPRO Group and DIRECTV, it benefitted from a post-World Cup finals match premiere, which was promoted during DIRECTV’s soccer coverage on its DIRECTV Sports channel.

The series lifted the prime-time slot by an impressive 53% over the previous title and sustained the audience over the three episodes aired in July. It also over-indexed in DIRECTV’s two most geographically differentiated markets, Uruguay and Venezuela.

On the digital side via DIRECTV Play, Todo por el Juego (with only two episodes to sample in July) broke into the top 15 titles on the platform, surpassing productions that had been on DIRECTV’s TV Everywhere platform for a longer period.

“We’re thrilled with the critical and fan response of Todo por el Juego,” said Willard Tressel, GM of OnDIRECTV. He added, “We’re clearly committed to delivering quality content to our subscribers and making it available to them wherever and whenever they choose...and we’re glad our viewers are taking advantage of that.”