Cinepax acquires Grey Juice Lab content for VOD platform | VOD | News | Rapid TV News
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Digital content aggregator Grey Juice Lab is providing programming for Pakistan’s latest video-on-demand (VOD) service, following a deal with its operator Cinepax.

greyjuice 12Sep2018The agreement includes popular children’s content, premium Turkish TV series, comedy sketches and extreme sports documentaries for the over-the-top (OTT) platform.

“We have been working with Grey Juice Lab since the early stage of the project. This long-term partnership has brought high quality content to our service and we will continue to enrich our content offering for our customers,” said Hammad Asif, senior manager content acquisition at Cinepax.

Yann Colleter, regional account director for Grey Juice Lab Middle East added: “We all know Cinepax’s success story in the cinema business in Pakistan. This is a great opportunity for both companies to replicate this success and expand the core business of Cinepax to the digital and streaming world”.