IBC 2018: Verimatrix modernises content distribution model | Security | News | Rapid TV News
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Revenue security technology provider Verimatrix has launched a new content distribution platform, Viewthority, designed to provide enhanced connectivity between content providers and video service operators.

verimatrix 19 April 2017Verimatrix believes that today’s content providers and video service operators share a need to streamline and secure the distribution of their video assets. It adds that while content providers wish to broaden and accelerate the monetisation of assets, they need new tools to ensure content security, enforce distribution windows and downstream playback policies, and obtain usage reporting for analytics purposes. Video service operators, on the other hand, desire easier and faster access to compelling content, combined with a reduction in cost and distribution complexity from the point of origination to the viewers.

The new platform-as-a-service (PaaS) solution, built on top of Amazon Web Services (AWS), is designed to streamline end-to-end workflows and automate video analytics reporting thus reducing the cost and complexity in the current content delivery processes. The intended result is improved competitiveness and enabling new business models.

Viewthority also centralises content and security workflows via a common cloud platform with a single point of integration where both parties gain significant distribution efficiencies. This results in reduced workflow processes and unprecedented access to real-time video data and analytics.

“Based on our experience and talking with the leaders in their field, it became obvious that efficiently connecting a centralised content library to a network of global video service operators would address many of the current challenges of distributing content,” explained Verimatrix CEO Tom Munro. “We decided to use AWS for its global infrastructure and the robust AWS networking and content delivery services, which were critical. Using AWS, Viewthority creates a collaborative and transparent environment that opens up new markets, new viewers, and new revenue streams. We are excited to introduce a new way of thinking to the video industry.”