Virgin unveils dedicated 4K/Ultra HD entertainment channel | 4K/UltraHD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
After having successfully piloted a similar venture regarding sports, UK cable provider Virgin is launching on 17 September what will marketed as the country’s first UK’s first Ultra HD (UHD) entertainment channel.
Virgin4KHD 10Sep2018
The channel will be exclusively available for Virgin TV Full House and VIP customers with a V6 set-top box who will be able to tune into a collection of dramas, documentaries and concerts. Content includes the likes of blockbuster series such as House of Cards; Start Up with Martin Freeman; Masters of Sex starring Michael Sheen; wildlife and nature documentaries set in Zambia and Vietnam; gigs from the Rolling Stones, Sting and Imagine Dragons. A number of these programmes — Start Up, as well as Shut Eye with Isabella Rosselini and The Art of More with Dennis Quaid — will be broadcast for the first time on UK television.

Commenting on the launch, David Bouchier, Virgin Media chief digital entertainment officer, said: “With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality. From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD.

"It really is the next best thing to being there. We’ve shown some of this year’s biggest sporting events in UHD, such as the Champions League and Wimbledon finals and we’re now giving entertainment the UHD treatment. It’s all part of our ongoing investment to give our customers the best way to watch the best TV.”