Yospace, SpotX, Kaltura come together on advanced advertising | Ad Tech | News | Rapid TV News
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Leading video technology provider Kaltura has announced the release of its advanced advertising solution, part of which is based on integration with Yospace dynamic ad insertion the SpotX advertising and monetisation platform.

kaltura 7sep2018Kaltura believes that personalised advertising delivered via a ‘flawless’ viewer experience, on any device, is an increasingly critical element for any cloud TV service. The new integrated advertising solution is claimed to enhance Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment.

The solution is also built to provide a modular and scalable way for customers to add frame-accurate, telco-grade advertising flows into their service for both live, VOD, and time-shifted viewing. It includes detailed ad reporting for customers to track their results and adjust their programs accordingly. This says Kaltura results in ‘seamless’ transition between content and ads, higher CPMs and increased ARPU for customers.

“In today’s Cloud TV era, there are various ways for customers to monetise their content and services, however at the end of the day, advertising remains the bread and butter of this industry – therefore we put a direct focus on providing next-generation advertising solutions to our customers,” said Gideon Gilboa, senior vice president of marketing and product, media and telecom, at Kaltura. “We are delighted to team with the industry’s leading experts in video advertising to provide our customers with best-of-breed cutting-edge advertising services.”

Tim Sewell, CEO at Yospace, added: “Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM.” Remarked Allen Klosowski, SVP, advanced solutions group at SpotX: “Addressable TV with the right ads in the right context is a win-win for everyone.”