Viu has partnered with internet service provider Myanmar Net, which will offer the video-on-demand (VOD) service with a fixed-price bundle to access content through unlimited data. The move, said MyanmarNet, could “redefine” the country’s digital entertainment space.

Viu’s entire content library will be subtitled in Myanmar and available to download, in what it claims is a first for OTT services carrying international content.

“It has been months of hard work to ensure we give our fans in Myanmar what they want. We bring alive the promise of Best of Asian Entertainment by offering the latest and best from Korea, Thailand, India, and Myanmar to name a few. All our movies and shows, whether our simulcast shows like Running Man, other K-dramas like The Heirs, Doctors or international movies like PeeMak from Thailand or Bhaagmathie from India come with 100% Myanmar subtitles,” said Lavina Tauro (pictured), country manager of Viu Myanmar.

Viu, which launched in 2016, is now available in 16 markets, including Hong Kong, Singapore, Malaysia, India, Indonesia, Thailand, the Philippines and the Middle East  countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.

Arun Prakash, president and COO of Vuclip, added: “Over the last three years, Viu has emerged as a leader in the OTT industry. This is primarily on the basis of our passion for delighting consumers with quality, fresh and localised content; our commitment to developing local content industries and talent; and our approach to create wins for our ecosystem partners. We’re excited to bring the same to Myanmar”.