Netflix extends Indian reach with Hathway distribution deal | VOD | News | Rapid TV News
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Indian multi system operator (MSO) Hathway Cable and Datacom is to offer Netflix via a set-top box to its 800,000 subscribers.

Hathway Cable Datacom logo.5 Sept 2018A remote control will offer a dedicated Netflix button to allow Hathway’s cable users to launch the subscription video-on-demand service (SVOD), which can be paid for through their Hathway bill.

“In this smart and digital era, customers are looking at leading internet entertainment services like Netflix to access high quality, well-produced entertainment,” said Rajan Gupta, MD, Hathway Cable & Datacom. “The soon to be launched Hathway set-top box will make watching streaming videos on large screens an incredible experience.”

The Hathway set-top box (STB) will be bundled with its high-speed, unlimited fibre-to-the-home (FTTH) monthly plans, he added.

The STB will be available from 10 October at an introductory price of INR2,999. However, all existing and new Hathway broadband customers, who subscribe to Netflix and pay for their subscription through their Hathway bill, will receive the box for free.

This distribution agreement adds to those the SVOD giant already has in India with telecommunications operators Airtel and Vodafone, and direct-to-home (DTH) platforms Tata Sky and Airtel Digital TV.