Netflix to expand merchandising gambit with Disney hire | VOD | News | Rapid TV News
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As it looks to broaden even more its revenue base, Netflix has tapped Disney veteran Christie Fleischer to head up its consumer products unit.
netflix 5 sept 2018
Fleischer had been heading up Disney's merchandise strategy for parks, experiences and consumer products, but will now oversee retail and licensee partnerships at the streaming giant, along with publishing, interactive games, merchandising and “experiential events.” The move marks a notable foray into the ancillary products/merchandising space for Netflix (think Stranger Things lunchboxes and the like).

Prior to her head of merchandise role at Disney, she was the SVP of retail and merchandise for the Parks & Resorts division at the House of Mouse. Fleischer also has experience in merchandise management for Warnaco, American Pacific Enterprises and The Disney Store.

“Christie brings a wealth of experience and creativity from the consumer products world. She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways,” said Kelly Bennett, CMO at *** Netflix. *** . “We want to create the highest-quality experience for our fans in everything we do.”

Fleischer added, “I’m excited to begin this next chapter with Netflix. With the  amazing series and films being developed on a global scale, we have the opportunity to truly revolutionise the way people engage with the characters and shows they love. With the creative freedom offered here and the global audience, there’s a huge opportunity to deliver a best-in-class experience for people wherever they are.”

She holds an MBA from the Marshall School of Business at the University of Southern California and a BS from West Chester University.