Former Cisco video business now to trade as Synamedia | Major Businesses | Business | News | Rapid TV News
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Nearly four months after the news broke that Cisco’s Service Provider Video Software Solutions (SPVSS) business was exiting the pay-TV video industry, the independent Permira funds-backed company to whom it sold its assets has revealed its new corporate identity.

Synamedia 4Sep2018

Headquartered in London and claiming a strong global presence, the new Synamedia, chaired by video industry stalwart Ade Peled, says that it will have a ‘singular’ focus: to empower telcos, media, and pay-TV providers to optimise their current infrastructure and capitalise on OTT distribution to expand consumer choice and convenience, secure their revenue streams, and develop new offerings.

Building on more than 30 years of expertise, and tapping into the company’s leading management’s experiences from the NDS organisation first bought by Cisco’s SPVSS business , Synamedia claims that it will be the largest global provider of video solutions, working with leading global and local satellite DTH, cable, telco and OTT operators, content owners and broadcasters.

The new company will have its official unveiling at IBC 2018 who by Synamedia’s executive team will also outline the new company’s vision and plans.
“Synamedia enters the market at a time when the TV landscape is being redrawn,” said Peled. “Building on a 30-year heritage in the pay-TV industry, a market leadership position, and an unrivalled reputation for innovation, we will hit the ground running as a private, independent entity committed to help customers boost engagement and revenues by capitalising on the myriad opportunities that IP distribution and cloud-based services bring.”

“From day one we will be the vendor with the ability to deliver products on a global scale while also offering the flexibility required for market localisation,” added Yves Padrines, incoming CEO for Synamedia and currently vice president of global service provider for Europe, Middle East and Africa at Cisco. “We will intensify our focus on innovation, building even closer links with our customers and ensuring that we continue to provide the world’s most complete, secure and advanced end-to-end video delivery solution.”