Sony Pictures Networks India launches Studio NXT | Programming | News | Rapid TV News
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Sony Pictures Networks (SPN) India’s new production division Studio NXT is to start its content slate with the forthcoming season of popular game show Kaun Banega Crorepati (KBC).

KBC SPN India 30 August 2018Hosted by Amitabh Bachchan, the tenth season of KBC will air every weekday evening from 3 September on Sony TV.

The new venture has been established to feed the increasing demand for quality content both within India, and for global audiences.

“This newly formed venture begins its journey with co-producing the 10th season of KBC in partnership with Big Synergy. In the future, Studio NXT will be an independent arm that will produce new IPs whilst leveraging the existing ones, thereby becoming a global content creator that cuts across boundaries and cultures,” said NP Singh, MD and CEO of SPN India.

Sony Entertainment Television (SET) EVP and business head, Danish Khan will oversee Studio NXT which will produce and co-produce shows for both SPN and other digital platforms and TV channels

“Sony Pictures globally is a content production powerhouse, we have been producing films, TV shows,” Khan added. “In India, the content production industry is booming and there is a need for various kind of content. Our focus area is to provide high-quality premium content which requires a lot of time in development and is high on investment.”