HOOQ unveils pay-TV layer as Indonesian focus continues | VOD | News | Rapid TV News
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Asian subscription video-on-demand (SVOD) platform HOOQ is to launch a skinny bundle of US and Korean pay-TV channels for its premium tier customers in Indonesia before a region-wide rollout.

Hooq logo 29 June 2018From October, the video streaming service will offer 20 pay-TV channels, including Discovery Channel, Animal Planet, TLC, Hits, tvN, tvN Movies, AFC, DreamWorks, E! and the History Channel.

The Singtel, Sony Pictures and Warner Bros-owned platform is also introducing local language option for Indonesian viewers, with Bahasa Indonesian subtitles. The company is hoping to tap into the 90% of Indonesia’s population who do not already access pay-TV services.

“We understand the ever changing needs of our customers and constantly work to ensure that we provide our customers with entertainment that they love. The introduction of these new pay-TV channels not only provide our customers with more genre options – Korean, lifestyle and factual entertainment – but more importantly, this marks a shift in how pay-TV content can now reach a wider audience and expand their footprint in viewership,” said Jennifer Batty, chief content officer, HOOQ. 

HOOQ’s CEO Peter Bithos added: “HOOQ has always been uniquely committed to and focused on the Asia region. And, as we establish leadership in Indonesia, extending our leadership in Southeast Asia’s most critical market has become our number one priority. This is just another in a sequence of moves designed to extend our leadership in Asia through investment in content, localisation and much more.”

The move follows the launch earlier this year of HOOQ’s freemium layer, with live streaming of nine Indonesian free-to-air TV channels in southeast Asia’s largest market. Among the channels now provided are JakTV, MNC TV, and RCTI.

Within 60 days of launch, the freemium layer had generated over 1.5 million monthly active users (MAUs), HOOQ claims.

Indonesia will also be the first market in the region to offer the SVOD service’s premium layer in daily packs starting at US$25 cents. The new skinny pay-TV bundle will be offered as part of HOOQ’s daily, weekly and subscription offers to all Indonesian customers.

As well as Indonesia, HOOQ also operates in the Philippines, Thailand, India and Singapore.