Panasonic, Samsung lead HDR10+ adopters | 4K/UltraHD | News | Rapid TV News
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HDR10+ Technologies has announced the first certified products and first adopters for its technology licence programme with two of the consortium’s founders —Panasonic and Samsung — among the first to announce firmware deployment.
SamsungOLED 18Dec2017
The two companies, along with 20th Century Fox, launched the joint venture to advance the current industry standard of high dynamic range (HDR) and HDR10 TV formats. As an upgraded version of HDR10, HDR10+ adds dynamic metadata to each frame. This optimal HDR data enables advanced chipsets from leading manufacturers to create a true-to-life picture across a wider range of displays.

The HDR10+ licence programme and logo on CE is designed to ensure that HDR10+ compliant products meet high standards for picture quality and that the true intent of filmmakers is preserved. To gain certification products need to meet key parameters: display performance certification qualifies requirements on the display mode, peak luminance level, peak luminance stability, transfer function and white point tracking performance and colour gamut coverage; metadata processing certification qualifies carriage and accuracy of metadata over interfaces; Ultra HD Blu-ray player certification qualifies the processing and accuracy of HDR10+ metadata carriage over the HDMI interface.

Select 2018 Panasonic and Samsung television models will now enable support of HDR10+ for consumers while 20th Century Fox has committed to incorporating HDR10+ in its upcoming new release slate. The studio is currently exploring several titles for release in the marketplace and plans to announce availability in the coming weeks.

“A standardised licensing process has allowed partners, including content creators, television and device manufacturers, to easily incorporate HDR10+ technology,” said Danny Kaye, executive vice president of 20th Century Fox and managing director of the Fox Innovation Lab.

“We’re encouraged by the interest of early adopters and an expanded HDR10+ ecosystem that will improve the viewing experiences for all audiences.” “Panasonic is happy to announce that through the deployment of a firmware update, the majority of our 2018 4K models are now HDR10+ certified meaning that our viewers will be able to enjoy content even closer to the intentions of the filmmakers,” added Toshiharu Tsutsui, director of Panasonic’s TV business division.

HDR10+ Technologies is also actively partnering with companies throughout the media ecosystem and more than 80 companies have already applied or completed the licence programme.  The application process is available to content companies, display manufacturers, Blu-ray disc players/recorders, set-top box manufacturers, and SoC vendors. A license is royalty-free and there is a only a nominal administrative fee.