Amazon plots AVOD service for Fire TV owners | OTT | News | Rapid TV News
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Even as it ramps up its Prime VOD offer, Amazon is reportedly planning to launch of an ad-supported video service for owners of its Fire TV devices.

amazon fire 29Aug2018According to The Information, the service will take a page from the Roku channel, which features mainly older library fare, and it could be dubbed Free Dive. As such, the idea is to drive sales of the hardware platform, not compete with the existing Amazon Prime Video

The service is reportedly being developed by Amazon’s IMDB subsidiary.

Amazon has around 48 million customers for its Fire TV devices, including the HDMI stick, a 4K-ready HDMI dongle and the Fire Cube.