MTV to reintroduce TRL Australia in 2019 | Programming | News | Rapid TV News
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Leading youth-oriented channel MTV is to launch a re-booted localised version of TRL in Australia next year, anchored around a linear TV series.
TRL Australia 28 August 2018
TRL Australia will be produced locally, and comprise live performances, entertainment news, celebrity interviews, and music video premieres.

Each episode will integrate linear, social and digital networks, with platform-specific content across YouTube, Facebook, Instagram and Snapchat.

TRT Australia will be the first international version of the franchise to launch since its return to MTV US in 2017.

“We want to create a place where music, celebrity, pop culture and superstar content creators collide, and TRL Australia can do that by having something fresh and exciting everywhere fans seek out entertainment. After the successful launch of MTV Unplugged in Melbourne last month, it’s obvious there is an appetite for more live music franchises to showcase Australian artists and connect them with their fans,” said Simon Bates, vice president and head of MTV Asia Pacific.

“Music remains core to our vision for MTV  around the globe,” said Bruce Gillmer, global head of music and talent, Viacom and Co-brand head, MTV International.

“We are amplifying music content and supporting incredible acts with global and local events, storytelling vehicles like The Ride, and by giving iconic MTV series a new, local flavour as you’re seeing with the launch of TRL Australia and the many local Unplugged specials we’ve taped around the world this year,” he added.

TRL will be re-introduced from 31 August to 2 September at VidCon Australia in Melbourne, with an interactive set where would-be hosts and creators can receive professional advice and post their own MTV branded content.

MTV’s TRL Australia originally aired from 2004 to 2006 with hosts including Kyle Sandilands, Maz Compton, Jason Dundas, Nathan Sapsford and Lyndsey Rodriguez.