US broadband adoption leaves Europe behind | Infrastructure | News | Rapid TV News
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Despite many countries in the continent being very early and widespread adopters of fibre networks, Europe is lagging behind the US in average cable broadband usage, with consumption up 31% in the past year.
broadband 21Aug2018
According to second-quarter 2018 data from OpenVault, average usage per household across the pond grew at just 19.5% during the same period. Moreover, Europe‚Äôs 0.46% percentage of households using greater than 1TB per month is less than one-fifth of the 2.5% percentage of these types of in the United States.

Globally, OpenVault finds that household broadband usage growth continues to grow at an annual rate of more than 30%, with average usage per household as of June 30, 2018 up 226.4GB from 172.4GB one year ago. Year-over-year median usage growth was 37.4%, from 88GB per household to more than 116.4GB per household.

Meanwhile, the year-over-year growth in households using more than 1TB of data more than doubled, rising from 1.2% to 2.5% of all households.

OpenVault also found that usage-based billing (UBB) is a factor in curbing growth: Non-UBB operators saw a 12.2% higher average usage per household than non-UBB operators. There was also a 34% greater year-over-year usage growth by non-UBB customers (36.6%); and, 55% greater usage exceeding 1TB by non-UBB customers (3.1%), versus 2% for UBB customers.