VOD network XUMO has reported a 325% rise in viewership in the past year – and has announced six additional premium channel launches.
The streaming platform also said that it has seen a 90% increase in user consumption over the past year.
To underscore the traction, XUMO also has debuted six premium channels across four content partnerships, with Eleven Sports, ATTN:, Endemol Shine Group and Genius Brands. The programming fortifies the company's current offering of over 140 channels.
"We attribute XUMO's tremendous success to several factors -- a focus on delivering free, best-in-class content to a rapidly expanding consumer base, and by providing significant opportunities to advertisers who leverage our insights to engage highly segmented audiences in more targeted, measurable ways," said Colin Petrie-Norris, CEO at *** XUMO ** www.xumo.tv
. "The demand for and opportunities in streaming television will continue to surge as barrier-breaking services like XUMO challenge traditional models while giving consumers exactly what they want."
The Eleven channel on XUMO will provide around the clock coverage of live events from all over the globe to millions of viewers through smart TVs, mobile and other streaming device integrations. The programming will focus on emerging and mainstream sports content that is not currently readily available.
The ATTN: channel on XUMO includes several of its original hit series, including America Versus, Your Food's Roots with Zooey Deschanel, Health Hacks with Jessica Alba, and We Need to Talk with Nev Schulman and Laura Perlongo. ATTN: is also planning to launch an additional original series on XUMO later this year.
Endemol Shine Group, brings Mr Bean and Friends and Puddle Jumper channels to the mix, with over 12 series. Puddle Jumper, which has already generated nearly 20 million views to date on YouTube, will also stream on Roku, and showcases popular children's series Bananas in Pyjamas and The Adventures of Bottle Top Bill.
The Genius Brands International's Kid Genius Cartoon Channel, part of the Genius Brands Network, offers programming that supports science, technology, engineering and math (STEM) skills, as well as social-emotional development and literacy skills.