iflix to boost Indonesian content with Wattpad deal | Deals | News | Rapid TV News
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Subscription video-on-demand (SVOD) platform iflix is to develop a host of original films from Indonesia as part of an extensive content production partnership with Wattpad.

Wattpad logo 16 August 2018Under the deal, iflix will co-produce ‘dozens’ of original films based on some of the six million Indonesian story uploads on global entertainment platform Wattpad.

Projects from the partnership will join iflix’s slate of premium original content, adding what it calls “a significant number of movies” to its free tier.

Indonesia is iflix’s fastest growing market, with more than 9 million users streaming an average of 40 million minutes per day.

“Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 28 markets worldwide,” said Sean Carey, chief content officer, iflix.

“With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories,” added Carey.

More than 17 million of Wattpad’s 65 million global users are based in Southeast Asia.

Aron Levitz, head of Wattpad Studios said: “This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed.”

The company has already worked with the TV5 Network in the Philippines on the Wattpad Presents TV series, co-producing 250 episodes representing 76 Wattpad stories.

“Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can’t wait to see adapted for the screen,” added Levitz.

The Kuala Lumpur-based SVOD company also recently announced an increased focus in Indonesia with dedicated resources, leadership and investment in the creative ecosystem and economy through a partnership with Creative Economy of Indonesia (BEKRAF) and the National Film Body of Indonesia (BPI) .