Star Sports prepares multi-lingual Asia Cup coverage | Programming | News | Rapid TV News
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Indian broadcaster Star Sports plans Hindi, English, and Tamil coverage of the forthcoming Asia Cup, with other language feeds now awaiting licensing approval.

Asia Cup 2018 Logo 15 August 2018Commentary may also be provided in Kannada and Bangla on Star Sports’ regional language channels, if India’s Ministry of Information and Broadcasting agrees to the network’s request.

The six nations cricket tournament – which will feature India, Pakistan, Bangladesh, Sri Lanka, Afghanistan and the winner of the Asia Cup 2018 qualifier – runs from 15-28 September in the UAE.

“Asia Cup kicks off the cricket calendar for us. We have learnt many things in the past six months, particularly regional languages, which proved really successful in the recently concluded IPL and we are planning to do more throughout this year as the tournaments evolve,” Star Sports CEO Gautam Thakar told Indiantelevision.com.

Star Sports will air the tournament on nine TV channels, with live streaming delivered by digital platform Hotstar.

“The Asia Cup is a competitive, thrilling and action-packed celebration of historic cricket rivalries between neighbours. It is where nations from the Asian continent take on each other in one of the most exciting cricket tournaments in the world,” said Gautam Thakar, launching Star Sports’ new advertising campaign for the event.

Defending champions India will face rivals Pakistan in Dubai on 19 September.